Luxury Watch Repair done with care

We treat every watch we touch with the same care, and attention as if it were our very own

A silver Rolex Submariner wristwatch with a black dial and bezel, resting on a cracked white surface, partially in shadow.

Located in the Atlanta Apparel Mart for over 30 years

Located in Building 3 of the Americas Mart since 1991! Also known as the Apparel Mart, the building itself is a high security market with many different showrooms where you can find fine jewelry, watches, clothing, and accessories.

In order to enter the Market area you will need a pass, contact us with your full name, and we will put you down in the system.

Once you arrive in the building go to the second floor, and you’ll see the registration desk, you will need to show them your ID, and tell them you’re here to see Michael La Scala, and they will give you a pass. We are located on the 8th floor in the back.

Personalized Watch Repair services

  • We specialize in the repair, service, and re-calibration of fine Luxury Watch brands such as Rolex, Tag, Cartier and others. Whether your watch just needs a battery or if it needs a full deep cleaning, and servicing we are happy to provide fast, honest service at a reasonable cost.

  • If your watch is scratched up or just plain looking dull then we would be more than happy to polish, refinish, and make it look as close to brand new as possible. We make your favorite watch as fun to wear as when you first bought it!

  • We believe in keeping prices affordable, and charging a fair price for honest work.

    Prices for services start at

    Basic Rolex service: $350

    Rolex service, including refinishing: $450

    Rolex refinish w/o service $150

    Battery change: $10-$20

    if your watch needs parts or extra work then we will inform you before continuing

Book an in Person Appointment

Come to our physical location, and we will personally inspect your watch right in front of you, and provide you with a clear, honest assessment of what your watch needs to run accurately, and smoothly.

Book Now
Sign for La Sala Watch Service featuring a ship's wheel, with a desk, chairs, a globe, and various papers and office supplies inside a business office.

The La Scala Story

We are a 33 year old Father, and Son business. Our aim is to always make our customers feel at home, and provide warm, honest, and reliable service for a reasonable price

Learn More
Close-up photograph of small watch movement parts, including gears and mechanical components, held between fingers. Blurred objects are visible in the background.
Disassembled watch parts on a workbench, including a watch with a metal band and mechanical movement, and various watch components.

Want to see our work in action?

Close-up of the internal mechanical components of a watch, featuring gears, screws, and a metallic surface.
Close-up of a person holding a Rolex wristwatch with a black dial and a red and blue bezel. The background is blurry, showing a wooden surface and some objects.
The image shows a person's hand holding the back of a mechanical watch movement, with the inner workings and gears visible. In the background are watch tools and parts on a work surface, indicating watch repair or assembly in progress.
Close-up of a person holding a Rolex GMT-Master watch dial with the time showing 11:55 and the date set to the 25th; the background appears to be a wooden surface.

Contact us for more info

Have any questions or need an appointment?

Feel free to reach out, and we’ll get back to you as soon as possible!

Text us with your name, and information about your watch

404-524-4844

You can call us as well, if we’re busy we will get back to you

or fill out the form below